The cigarette market is a highly regulated market with few promotion possibilities. The only place for legal promotion activities is the tobacco shop.

In cooperation with RetailerMade Aart designed a multifunctional wall display with modern energy-efficient lightning techniques. This lighting object has room for stock and presentation, can be provided with removable printing and has a 10 inch LCD display for the playback of commercials

The unit is placed directly behind the counter in over 650 tobacco stores in the Netherlands and Belgium and used for the promotion of various BAT-brands. Both national and international reactions are very positive. It appears to be a very effective in-store communication with a big impact on the sales of the presented brands.